The business development manager is responsible for identifying and creating new business opportunities. They will research and analyse market trends and competitors, develop strategies to increase sales and revenue, and build and maintain relationships with potential clients and partners. The business development manager will also collaborate with the marketing and sales teams to develop effective strategies and campaigns to promote the company's products or services. They will be involved in negotiating and closing deals, as well as maintaining a strong customer base. Strong communication and interpersonal skills are essential for this role, as the business development manager will be expected to network and engage with various stakeholders. Additionally, they should have a deep understanding of the industry and be able to adapt and respond to changing market conditions.